A new operating picture for experience companies

Run the whole
experience.

The booking is just the beginning. We're building one platform for the operating day and the guest relationship that follows — from bookings and guides to recognition, rewards and the next experience.

Join early access See the vision

Currently in development. Shaped by real operating days.

Discover our guest loyalty vision

A group of friends standing together outdoors at sunset

BEHIND EVERY GREAT EXPERIENCESomeone made it all come together.

THE TOURFOUNDRY IDEAMany moving parts.
One human experience.

Built for the work behind the welcome.From first booking to final goodbye

01 / THE EVERYDAY REALITY

A booking platform can sell the seat.
There's still a whole day to run.

One tour.
Too many systems.

The waiver is in one place. The pickup change is in a text. The guide has yesterday's list.

You've learned to make the pieces work together. Your software should help you do it.

Booking platformSpreadsheetsGuest emailsWaiversGuide notesPickup listsPaymentsText messages

TourFoundryOne operating picture.

People gathered around a shared table, talking and enjoying time together

The point of all the preparation.

02 / THE EXPERIENCE PRINCIPLE

The guest should
never see the
complexity.

They should feel welcomed. Expected. Looked after.

Great experiences take careful coordination. TourFoundry is being designed to carry that work behind the scenes, keeping operators and guides connected to what matters in the moment.

03 / GUEST LOYALTY, BUILT INTO THE PLATFORM

Loyalty vision · in development

A great tour brings
people together.
Loyalty brings
them back.

One guest relationship. Every qualifying experience.

We're building loyalty into the same guest and booking history that runs the experience — with recognition, benefits and progress guests can understand.

Direct bookings, eligible third-party reservations, private tours and multi-day journeys can contribute under your rules. You decide what qualifies, what guests earn and how benefits are used.

Explore Guest & Loyalty

THE RELATIONSHIP AFTER THE TOURConcept view

See your status.
Know what's next.

A guest account designed to make recognition visible.

Your status & progress

See recognition and progress toward the next level.

Your benefits

Understand the benefits available under the operator's program.

Your qualifying history

See the experiences and adjustments behind your status.

Illustrative guest and operator views. Program rules and functionality are in development.

01 / YOUR RULES

Build the program
around your business.

Define qualification, recognition levels, earning, benefits and redemption policies.

02 / CONNECTED HISTORY

Recognize more
of the relationship.

Eligible activity across booking sources and experience types can contribute to one guest history.

03 / A TRACEABLE LEDGER

Know why
a benefit changed.

Earning, adjustments, refunds, cancellations and redemption should remain explainable.

04 / ONE CONNECTED LIFECYCLE

Platform vision · in development

Software for actually
running the tour business.

One experience, from the first decision to the last detail. This is the operating lifecycle we're building toward.

Explore the connected platform

BEFORE THE WELCOME

Start with a clear picture.

Bring availability, booking details, payments and guest information into the same conversation.

Planned scope, subject to development.

EXPERIENCE WORKSPACEConcept view

The booking picture

Availability & inventory Connected
Booking & pricing Connected
Payments & guest details Connected

Illustrative layout. Not a released product screen.

05 / THE TOURFOUNDRY IDEA

Many moving parts.
One well-run
experience.

Separate pieces shouldn't mean separate priorities. We're working toward a shared view of the day, with the guest experience holding it all together.

Bookings Payments · Inventory

People Guests · Guides

Plans Itineraries · Waivers

Connection Messages · Updates

One excellent human experience.

06 / COMPARE THE APPROACH

Five established alternatives

Less chasing details.
More running your business.

The tour is over.
The work shouldn't follow you home.

Who needs a follow-up? What did the guide flag? Which guests earned a benefit? We're building one place to find those answers — and a way to bring your existing reservations with you.

Scroll sideways to compare all six platforms.

TourFoundry planned features and five established platforms. See the status key below.
What matters to your business	TourFoundryIn development	FareHarbor	Peek Pro	Xola	Rezdy	Bókun
Take bookings on your own websiteLet guests reserve with your brand.	Planned for TourFoundry	Documented by provider	Documented by provider	Documented by provider	Documented by provider	Documented by provider
Give guests a reason to come backOffer recognition and benefits for qualifying visits.	Planned for TourFoundry	Documented by provider	Documented by provider	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources
Know what each guest has earnedSee rewards earned, used or changed after a refund.	Planned for TourFoundry	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources
Know what needs attention after a tourSee guide notes and unresolved issues before staff wrap up.	Planned for TourFoundry	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources
Switch systems without losing your historyKeep reservations and payment records as you move over step by step.	Planned for TourFoundry	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources	Not confirmed in reviewed sources

✓ Documented offering✓* TourFoundry planned scope? Not confirmed

“?” means the reviewed sources don't establish this exact capability; it does not mean the provider lacks it. TourFoundry checks describe planned scope, not released features. Provider plans and configurations vary. Reviewed October 4, 2026.

The TourFoundry difference we're building: fewer lists to reconcile, clearer follow-ups after each tour, and loyalty that recognizes the guests who return.

Read the full comparison

THE DEPARTUREGive guides the day's latest plan.THE RELATIONSHIPRecognize guests who come back.THE TRANSITIONBring your existing reservations.

07 / BUILT AROUND OPERATORS

Your work is personal.
Your tools should understand it.

Software should
fit the tour.

The operating day comes first.

Designed around departures, meeting points, changing plans and the details that make a real day work.

The right picture for each person.

A mobile workspace for guides. A departure and exception workspace for staff. Connected information, with access shaped around each role.

A thoughtful path forward.

The migration vision preserves booking source and payment history, with a gradual transition alongside existing systems and sales channels.

THE DETAILS THAT MAKE THE DIFFERENCE

The purchaser isn't always the traveler.

One booking can include several people. The platform vision gives each traveler their own requirements, waiver readiness and attendance record, connected to the same departure.

Capacity follows the actual resource.

Different vehicles, vessels or other operating resources carry different limits. TourFoundry is being designed around the resource assigned to the departure, with one authoritative inventory picture.

One relationship across different experiences.

Scheduled departures, private groups and multi-day journeys have different needs. The goal is a shared guest history and operating foundation, with commercial rules appropriate to each experience.

The date tells the whole departure story.

The vision puts the planned route and ordered itinerary stops alongside availability. Each departure carries its own guide, resource, pickup plan, guest readiness and operating record — so changing one day's plan doesn't rewrite every future tour.

Multi-day travel needs its own shape.

Multi-day journeys need more than a longer duration. Product direction includes daily itineraries, accommodations and suppliers, deposits and installments, balances, cancellation schedules, time zones, currencies and individual traveler requirements.

Friends with their arms around one another, looking toward the sunset

THIS IS WHAT IT'S ALL FOR.

Technology behind the scenes.
People at the center.

08 / MORE TIME FOR THE EXPERIENCE

Platform vision · in development

Keep the day moving.
Keep the team together.

We're building around the work that takes you away from your guests: piecing together lists, passing along changes, and checking what still needs doing.

01 / THE OPERATING DAY

Give everyone
the same plan.

A pickup changes. A traveler still needs a waiver. Your guide needs the latest manifest. Bring those details into one departure view, with the information each person needs to do their job.

Explore operations

02 / THE GUEST RELATIONSHIP

Recognize the guest
behind the booking.

Connect past trips, upcoming reservations and qualifying loyalty activity. Give your team the context to welcome returning guests and give guests a clear view of their benefits.

Explore guest loyalty

03 / THE WHOLE JOURNEY

Coordinate the trip.
Day by day.

Bring itineraries, accommodations, suppliers, payment deadlines and traveler requirements into the same trip workspace, so the team can see what needs attention before departure.

Explore multi-day trips

Explore the thinking behind the platform: Architecture & reliability

09 / OUR STORY

Built from the day.
Not just the idea.

TourFoundry began with the operational needs of Vineyard Voyages: real guests, real departures and all the details that make an experience feel effortless.

Changing pickup plans. Guide preparation. Payments, waivers and communications. The work that happens before anyone says, “That was a great day.”

Our goal is to turn those lessons into a platform for a wider world of tour and experience operators — one system to sell the experience, manage the guest, operate the tour and grow the relationship afterward.

Why “Foundry”?

A place where separate materials become something useful together. For us, it's the fragmented pieces of running an experience becoming one coherent operation.

LET'S BUILD WHAT COMES NEXT.

Your experience
can shape ours.

We're building for operators who believe their technology should work as hard as they do.

Interested in following development or helping shape the platform? Start here.

Early stage. No promised launch date. A conversation about a better way to run experiences.

Run the whole experience.

One tour. Too many systems.

The guest should never see the complexity.

A great tour brings people together. Loyalty brings them back.

See your status. Know what's next.

Build the program around your business.

Recognize more of the relationship.

Know why a benefit changed.

Software for actually running the tour business.